Action is a relative term.
Is action the clicking of a button on a webpage? Is action the filling out of a form? Is action telling a friend or coworker about an idea? Is action standing outside holding up a sign, or waiting in a line? Or is action simply taking an interest where apathy and doing nothing is the alternative.
There is a science to persuasion, to getting others to do what it is that you would like. We see this every day in the decisions we make to advertise for ourselves, for our ideas, and for our products. Whether we like to admit it or not, each blogger or YouTuber or teacher or entrepreneur is trying to convince anyone who will listen to pay attention for one minute more. We are trying to convince someone to care about what it is that we are saying. We are trying to get someone else to act engaged or act like they want what we have to offer, whether they really do or not.
So, if that is what I am doing, which words are the ones that cause that action as much of the time as possible? People are turned off by simple commands. Look here or Click this have their place, but it isn’t a substitute for actual engagement. At the end of the day, I want actions that are authentic. I want people to want to build something with me.
I guess the words must be authentic too.
If I am asking for others to respond with genuine interest, I had better be genuinely interested in the problems that they are having. I had better find a way to express the feelings that they would express themselves if they had only typed the blog post with their own fingers. And, I guess I better have a solution too. The solution is what will cause someone really to turn from a passive viewer to an active participant. I must solve the thing that has been eating away at someone for too long. I must resolve the issue that has plagued someone, create peace within a tortured experience.
So, I will. I will put the solution into words. I will make the pitch that allows someone else to take part. And, I hope to do this without telling lies or trying to be something that I am not. I hope to do this without selling out or selling air. I hope to solve problems by starting with my own.
I guess other people might have the same problems too.