The following is an excerpt from an e-mail that I sent out earlier to a group of people in my district who are interested in using social media to get all people within the district to be a part of the decision making process (good idea, if you ask me):
The two key things that I have learned from blogging for the last 5 years are as follows:
- You have to build credibility and authority by joining the conversation from a place of almost no authority and credibility. In the online world, your title doesn’t mean much. You have to build respect by creating a volume of content that just can’t be ignored, making sure that it is relevant and meaningful to some audience, no matter how small.
- You have to make your voice searchable. Tag the heck out of your contributions on twitter, delicious, and your blog. If people can’t find your side of the story, they will simply assume that someone else’s is all that exists.