I have to say, except for the fact that Kaplan is basically saying that they have a monopoly on these ideas, I really like the ad. Unfortunately, I’m not totally sure why a for-profit university beat the public school system to the punch. I’m not totally sure why we can’t run ads like this on television or the radio. Why is it that we cannot raise money to change education and then put these ideas out there without a brand associated with them. Why is it that these proposals are being co-opted faster in ad agencies and places like Kaplan then in school districts.
I can just see people using this video in their PD sessions and saying, “We should do this.” Yet, without a support system, they are going to turn to a one-stop-shop solution like a for-profit entity. I can’t help but feeling like this is already happening.
I remember a really great moment in a Podcast not to long ago (I think it was Kevin Honeycutt’s Driving Questions, but I’m not sure) when an interviewee said that the question he is always asking himself is, “Who is getting rich on education? If it isn’t the students, the teachers, or the public, then it isn’t worth paying for.” If the learners aren’t benefiting from the forward thinking of all institutions, then we need to seriously ante up again. So, if there is anyone who has a few thousand bucks lying around, I think it would totally be worth it to invest in some advertising time. But, instead of having the Kaplan tag line at the end, let’s have a link to a network of teachers that are actively pursuing change.
I do still have to give Kaplan credit, though. This is a great ad, and it is the kind of message that most people aren’t being exposed to. I just wish we would have done it first.